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OKRs (Objectives & Key Results)

A goal-setting framework pairing an ambitious objective with measurable key results that track progress.

OKRs define a qualitative Objective ("make onboarding effortless") and a few quantitative Key Results ("cut setup time to under 5 minutes") that measure whether you got there. Companies set them quarterly to align everyone on what matters.

On remote teams, OKRs matter because they judge people on outcomes, not hours online — the fair way to manage work you can't see. They pair naturally with KPIs, which track ongoing health rather than goals.

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