What Does a SEO Specialist Do?

Improves a website's visibility in search engines to grow organic traffic.

An SEO specialist helps a site rank higher in Google and other search engines — researching keywords, optimising content and technical structure, building authority, and tracking rankings and traffic. The goal is durable, compounding growth from unpaid search.

SEO is measured, digital and fully remote-friendly. It rewards analytical thinking and patience, since results build over months rather than days.

Key skills

Keyword research
On-page & technical SEO
Content strategy
Link building
Analytics (GA4, Search Console)
SEO tools (Ahrefs, Semrush)

Remote SEO Specialist salary

Salaries vary with seniority, location and the company's pay model. For how remote pay is set and negotiated, see our remote salary guide.

Open remote SEO Specialist jobs

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