What Does a PPC Specialist Do?
A PPC specialist plans, launches and optimises paid campaigns on Google Ads, Meta, LinkedIn and similar platforms — managing keywords and audiences, writing ad copy, testing creative, and steering budget toward what converts.
Everything is measurable and managed in-platform, so the role is fully remote-capable, and results are unusually easy to prove.
Key skills
- Google Ads & Meta Ads
- Keyword & audience targeting
- Ad copywriting
- Conversion tracking
- Budget & bid management
- Analytics
Remote PPC Specialist salary
A remote PPC Specialist typically earns $60k – $115k per year (USD base salary). The range runs roughly from junior to senior — where you land depends on experience, region, and whether the employer pays by location or uses global pay.
For how remote pay is actually set, and how to negotiate it, read our remote salary guide and offer-negotiation guide.
Open remote PPC Specialist jobs
- B2B SaaS PPC Specialist — SimpleTiger LLC