What Does a Email Marketing Specialist Do?
An email marketing specialist builds and sends the campaigns that keep a brand in its audience's inbox — newsletters, onboarding sequences, promotions and lifecycle flows. They segment audiences, write and design emails, and optimise open, click and conversion rates.
Email remains one of the highest-return marketing channels, and the work is entirely remote-friendly. Copywriting plus comfort with automation tools form the core.
Key skills
- Email copywriting
- Automation platforms (Klaviyo, Mailchimp)
- Segmentation & lifecycle flows
- A/B testing
- Deliverability basics
- Analytics
Remote Email Marketing Specialist salary
Salaries vary with seniority, location and the company's pay model. For how remote pay is set and negotiated, see our remote salary guide.
Open remote Email Marketing Specialist jobs
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