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What Does a Web Designer Do?

Designs and often builds marketing websites and landing pages.

A web designer creates the look and structure of websites — landing pages, marketing sites, portfolios — balancing brand, clarity and conversion. Many also build what they design using tools like Webflow or WordPress, delivering a finished site rather than a file.

It is one of the most freelance- and remote-friendly design roles, with steady demand from businesses of every size.

Key skills

• Web design & layout
• Figma
• Webflow / WordPress
• HTML & CSS basics
• Responsive design
• Conversion & SEO basics

Remote Web Designer salary

A remote Web Designer typically earns $50k – $100k per year (USD base salary). The range runs roughly from junior to senior — where you land depends on experience, region, and whether the employer pays by location or uses global pay.

For how remote pay is actually set, and how to negotiate it, read our remote salary guide and offer-negotiation guide.

Open remote Web Designer jobs

• Web Designer — Steady Vision
• Freelance Web Designer — Mindrift